Having a website without SEO is like waving at someone in the dark. You know what you’re doing, but nobody can see you doing it.

SEO, or Search Engine Optimization, is the skill to write content which aligns with the search algorithms of the most popular search engines. And Google tops the list, with it’s wide reaching robots and spiders crawling millions of websites every second.

What does a search engine look for?

It does not matter how stunning your website look, or how easy it is to navigate, or how great your images look. When it comes to hitting #1 in the search results, only one thing matters – TEXT.

Yes, the written word.

You can have the most beautiful woman on your front page, and you can write the best content, but if your content refers to the most beautiful gril in the world, your site will most likely appear among those selling grilling equipment or home décor.